The Detroit Grand Prix in 2024 delivered strong results across various metrics, drawing in a crowd of around 150,000 spectators for a weekend filled with thrilling races and entertainment. Despite some criticism from racing insiders about the race’s action on the tight downtown street course, the event showcased some impressive stats.
On Sunday, six-time NTT IndyCar Series champion Scott Dixon secured his record fourth career victory, while future IndyCar stars like Louis Foster also shined on the track. The IMSA WeatherTech Sports Car Championship made its debut on Saturday, with Wayne Taylor Racing with Andretti Autosport clinching the overall victory.
Off the track, ticket sales revenue saw a more than 10 percent increase from the previous year, with all paid attendance areas sold out. The event also featured free access in various downtown locations, attracting a diverse audience throughout the weekend.
The event’s reach extended beyond the physical location, with a Total Audience Delivery of over 681,000 viewers through television, digital, and out-of-home coverage. Social media engagement saw a significant increase, with the Detroit GP channels reaching a total of 10.5 million people and generating over 576,000 engagements.
The Detroit Grand Prix also made a positive impact on charitable causes, raising funds for various local organizations through the annual PwC Grand Prixmiere. Since 2014, the event has contributed nearly $8 million to support community initiatives.
In other news, Detroit residents are spending an average of $1,640 per month on bills, which is 23 percent lower than the national average. The city’s Cost of Bills Index highlights the affordable living expenses in Detroit compared to other areas.
Looking ahead, the Detroit Red Wings are gearing up to host the Sticks & Picks Festival at Little Caesars Arena on June 28. The event will coincide with the first round of the 2024 NHL Entry Draft and offer a family-friendly experience with live music, entertainment, and draft broadcast viewing.
Lastly, Palmer Park will host Log Cabin Day, a free festival celebrating the historic 139-year-old Log Cabin. The event will feature music, art, history reenactments, a hat and bonnet parade, and free ice cream, promising a fun and educational experience for all ages.
Overall, Detroit is buzzing with exciting events and activities, showcasing the diverse and vibrant spirit of the city.
